Write Winning Proposals

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A few likely questions are:. Show how you do. Share examples and testimonials. Provide a guarantee or assurances. Focus on the fee as an investment that will pay off for the customer. Offer a clear next step.

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Have a good reason for everything you include—no padding! Long proposals are less likely to get read—at least in their entirety. Focus on benefits and outcomes rather than process. Offer that description after the client accepts your proposal. But making it sound too negative may offend your reader. Details reassure your readers that you have thought through their situation and that there will not be unpleasant surprises later on.


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  3. 21 Expert Tips for Winning More Proposals!
  4. How to write winning proposals, again and again;
  5. Proposal Templates and Samples (From 25k Winning Proposals);

If the project may require follow-up work or revisions, indicate whether your proposal covers that work. Few proposals have only one reader. Even when your client has become your friend, he or she will be required to pass on your proposal for approval. To meet the needs of these pass-it-on readers, provide essential details about your credentials and experience, especially when you have experience with their company.

7 Steps To A Winning Business Proposal

Take the time to prove yourself to pass-it-on readers, and write more formally than you would to a friend. Avoid jargon—or at least define it. Avoid jargon, acronyms, abbreviations, and undefined technical terms unless you are certain all readers will understand them. Include relevant testimonials. People respect the opinion of their peers.

So use positive comments from your past and current clients in your proposal. Follow the rules of good business writing:. After you finish a draft, try to cut the number of words by 10 percent.


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  • Express sincere enthusiasm for the project. When you finish a draft, let a day or more pass; then reread the document in search of parts that are not as clear as you had thought. Strive for perfection. After checking your grammar and spelling, proofread in stages: — Proofread all the headers and footers. Now that you've done your research and laid the groundwork, brainstorm the client's situation and your own approach to helping them.

    Client-centered project proposals are key

    Use these questions to get the discussion started:. Contrary to popular belief, the executive summary is NOT a summary of the contents of the proposal. It is a summary of the basic issues, the proposed solution, and the promised results. Effective executive summaries are structured like this:. Read more: How to Write an Executive Summary. The body contains detailed explanations of how you will do the work, the people involved, your prior successful experience you have in this area, previous customers you've help on similar projects, and evidence of your core competency and financial stability.

    In many cases, the customer will have already defined the structure of the proposal or provided a template. If so, follow that structure exactly.

    High Converting Proposal Templates (From 25,000 Winning Proposals)

    According to Sant, decisions are usually made based on the executive summary, but failing to follow a template automatically disqualifies you, regardless. Appearance is as important as content. There should be no obvious grammatical errors and an absolute minimum of typographical errors. If boilerplate standardized material from other proposals is included, it must be carefully customized to match the customer's own situation.

    Be extremely careful to edit any passages that might contain the names of other companies for which the boilerplate was used in the past. Many proposals have been thrown out simply because the proposal-writer left the name of one of the customer's competitors in a paragraph lifted from an old proposal. If you're serious about a proposal, I highly recommend that, in addition to doing your own in-house editing, you hire an independent copyeditor to go over the entire proposal. Do I know who this is?

    Tips To Write a Winning Proposal

    If this is the first time the customer has heard of you, your proposal will be thrown out. Is this proposal compliant? If the customer provided a template for the proposal, proposals that don't follow that template will be thrown out. Does this proposal make sense? If the executive summary does not define the problem correctly or propose a reasonable solution, the proposal will be thrown out.

    Does the solution provide value?

    Of the proposals that met the minimum as defined above, the one that wins will be the one that provides the most value. What is the customer's problem or issue? Why is this problem important to them? What parts of the business are affected by this problem? What corporate goals are not being achieved due to this problem? How will the customer measure the success of the solution?

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